Mora is a Swedish water tap manufacturer. For a next generation portfolio they were looking for a new approach to express Scandinavian water luxury, both in aesthetics and experience. Having a big heritage in traditional manufacturing, a minimalistic design approach was chosen focusing on expressing visual excitement though form and haptical enjoyment through cmf and ux design. Enhancing your daily rituals has been the key phrase during the project, putting the focus on simplicity and comfort. Luxury in Scandinavia is closely related to nature and relaxation. The outlet design allows for a very fluent and soft output of the water, bringing your own spring into your bathroom.
„How can water luxury be translated in a modern and minimalistic way?“